Business Value

Sustainability is at the heart of our business strategy, driving everything we do.

Latest business successes

Leading with purpose is at the core of our processes. We operate with integrity, upholding service quality, customer experience, and ethical governance, while stewarding resources at local, national, and global levels. Here are our latest business successes from 2024: 

Icon for 74.5% of supplier spend, showing a handshake to represent strong supplier partnerships and responsible procurement.

74.5%

of supplier spend allocated to local and/or small and medium-sized enterprises (SMEs) suppliers

Icon representing 891 suppliers assessed, showing a cog or settings symbol to indicate evaluation and performance review.

891

suppliers assessed during 2,067 supplier site visits

Icon illustrating 14285 customer site vists, featuring an ID badge to represent on-site engagements and customer interactions.

14,285

customer site visits

Download the 2024 report

Technology and data driving circularity

At Reconomy, we believe circularity isn’t just the right thing to do, it’s good business. We are investing over £30 million between 2023 and 2026 to digitise our operations, streamline global platforms, and unlock efficiencies that directly benefit our customers. Our approach enables brands to reduce waste, meet regulatory demands, and build more resilient, future-fit operations, without compromising on performance or profit.

Driving efficiency through digitisation

From intelligent workflow automation to data-led insights, our investment in digital transformation supports every Reconomy service loop:

  • In 2024, we launched global platforms to consolidate systems and simplify service delivery.
  • Our AI and ML capabilities power faster, more accurate service, reducing manual tasks and improving customer outcomes.
  • RecoTek, our tech innovation hub, scaled to 120+ engineers, delivering high-impact digital products like Vector APIs, EcoVend, and AI-powered portals.
People working at desks inside a modern office, with plants and a CircuLab-themed wall in the background, illustrating the Driving efficiency through digitisation workspace.

AI-ready, future-focused

We’re building global products that are ‘AI-ready’, so we can continually improve how we work and how you benefit.

  • Integrating AI bots to cut service response times.
  • ML algorithms are refining how packaging data is grouped.
  • Generative AI is being used across back-office functions to boost productivity.

All AI adoption is compliant with stringent security and legal standards, giving you peace of mind with every click, scan, or sync.

A woman working on a laptop in a bright CircuLab office, with another colleague in the background, representing an AI-ready, future-focused working environment.

RecoTek: Our innovation engine

RecoTek, our technology and product engineering hub in Bucharest, Romania, is a key driver of business value.

Since launching in 2023, RecoTek has:

  • Integrating our online returns product with our Re-use Loop, now used by major global retainers and e-commerce provider, Shopify
  • Released new APIs for our Vector warehouse management platform
  • Launched a verification app as part of our portfolio to support retailers in implementing DRSs
  • Supported operations of one of Germany’s leading DRSs, providing the core technology platform that manages the logistics value chain.
  • Driven global enhancements to our Finance and CRM platforms

With over 120 employees and an expanding footprint, RecoTek is the nucleus of our product innovation, enabling us to scale rapidly and reduce outsourcing dependencies.

A Reconomy representative speaks with visitors in the RecoTek by Reconomy reception area, with the Recotek logo visible behind them.

Data that powers circular compliance

Through our Comply Loop, we’re helping customers prepare for evolving regulations like EPR. In 2024, we launched ComplyData, a next-gen data platform built on scalable cloud tech.

Launching globally in 2025, this solution will consolidate multiple platforms, automate compliance logic, and provide a unified source of truth for EPR tracking, ensuring readiness, wherever you operate.

A close-up of the CircuLab wall design featuring charts, formulas, and circular economy illustrations, showcasing Data that powers circular compliance.

Join us

Business value at Reconomy is more than policy; it’s a culture of action. We’re building a future where everyone can contribute, belong, and thrive. Together, we create a workplace and a world where value is shared, circular, and sustainable.

Discuss a partnership

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