Reconomy delivering Christmas smiles to vulnerable children again

22 Nov 2019

With Christmas around the corner, Reconomy staff members have gathered to once again show their support for a West Midlands-based charity that is delivering Christmas presents to vulnerable children across the region.

Established in 2001 and awarded charitable-status in 2015, 4 Steps To A Smile aims to change tears of sadness into tears of joy for children and women of the Midlands. The charity works closely with children’s care homes, hospices, women’s refuges and hospitals to identify vulnerable children that risk having nothing to open on Christmas morning.

The charity asks these children what they would most like for Christmas, and the item requested is written on a ‘gift tag’. Each tag is then given to a donator or volunteer who purchases the gift and place it in a gift bag, ready for the charity to deliver to the child – creating a smile.

Having first supported 4 Steps To A Smile in 2018, this year even more Reconomy members of staff have been eager to get involved. In total, over 250 presents have been donated by Reconomy employees, smashing last year’s total.

Reconomy Accounts Reconciler, Samantha Jones, who has co-ordinated all the donations from Reconomy again this year, said: “I’m so proud of the amazing team here at Reconomy. None of this would have been possible without the kindness and generosity of everyone that has donated such wonderful gifts.”

Paul Cox, Chief Executive of Reconomy, said: “4 Steps To A Smile really captures the true meaning of Christmas and everyone at Reconomy has taken this charity to their hearts. I’m hugely proud of everyone that has contributed."