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Reconomy and Valpak Launch The 3.2 Billion Cup Challenge Report alongside Footprint Intelligence

Reconomy and its brand Valpak has partnered with Footprint Intelligence to produce The 3.2 Billion Cup Challenge: Making the Most of the Mandatory Takeback Scheme in Foodservice Settings.

The current number of cups in circulation each in the UK is thought to be 3.2 billion, according to research conducted by Valpak for the charity WRAP. Both consumers and businesses are eager to do more to recycle their cups, reduce waste and create a more circular economy. The planned introduction of takeback schemes mark a significant turning point in the way we think about waste and recycling.

Valpak is leading the charge with the National Cup Recycling Scheme, bringing together the largest retailers in the food service industry to collaborate on shared solutions and tackle cup recycling head-on.

This report takes a look at the recycling of single-use cups, managing change and building communities and the role of hospitality in the community.

THE 3.2 BILLION CUP CHALLENGE

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