Reconomy invests in Leadsy, a digital marketing firm, to accelerate its growth in the UK SME market

Leadsy are specialists in lead generation, marketing and web design and offer best-in-class digital products and innovative solutions. The firm will sit alongside Reconomy’s Recycle Loop and bolsters our capabilities as we look to target and serve more SME customers in the UK.

SMEs in the UK are the bedrock of the UK economy and face unique challenges when it comes to tackling waste.  They also are about to face a raft of new upcoming environmental regulations such as Simpler Recycling which, will come into force on 31 March 2025 and, will affect all businesses in England with 10 or more full-time equivalent employees.

We believe that combining Leadsy’s expertise in digital marketing with Reconomy’s tech-enabled, people-powered approach leaves us uniquely placed to support SMEs, better manage their resources, reduce their waste, enable them to comply with the new legislative requirements and in doing so contribute in a meaningful way towards the circular economy.

Michael Benton, Managing Director of Reconomy’s Recycle Loop, said: “We are pleased to welcome Leadsy to Reconomy at this important time for SMEs. We were impressed by Leadsy’s strong customer relationships and digital marketing expertise and believe this will help us to work with more customers in this important segment of the UK market.”

Max Martin, Managing Director at Leadsy added: “We are excited to embark on this new chapter. Reconomy is the international leader in circular economy solutions with unparalleled expertise in resource management, technology, and sustainability. Becoming a part of the Group will enable us to expand our reach by leveraging Reconomy’s international network and deliver even greater value to our clients. This partnership is a testament to our shared vision of creating a more sustainable future and we look forward to the opportunities it will bring.”