Reconomy discuss the impact of changing consumer behaviour at Letsrecycle Webinar

19 Sep 2019

On September 19th, we hosted a LetsRecycle webinar, featuring a panel of industry experts to discuss: “The impact of changing consumer behaviour and the importance of effective engagement”.

Head of Sustainability and Social Value at Reconomy, Diane Crowe, was joined on the day by Founder of Hubbub, Gavin Ellis, and OCS Group's Procurement Director, Steve Caddell. The webinar registered a total of 167 people, who all registered to listen into the discussions held by Diane, Gavin and Steve.

Listeners were treated to industry expert knowledge from all panel members, including Steve Caddell of OCS Group, who discussed procurement as a being traditionally a “logic-driven function” and "sometimes, doing the right thing environmentally can have a large initial cost". He said: “It’s seen a shift in the way we make decisions; what we tend to look at now is total acquisition costs and we consider the long-term impact. Because we are privately-owned, we can think longer term.”

Diane said that reducing their environmental impact could give companies a competitive advantage as stakeholders look for businesses to play their part. She said: “This is more than just cost: this is about the value that businesses can gain.” Prior to the webinar Diane published an opinion piece on lets recycle that looks at how heightened awareness is changing the resource management landscape and the importance of engagement in bringing about significant change (https://www.letsrecycle.com/news/latest-news/the-impact-of-changing-cons...).

Founder of Hubbub, Gavin Ellis, shared the companies “nudge recycling techniques”, demonstrating innovative and creative ways to change consumer behaviour to become more sustainable.

Reconomy’s Head of Sustainability and Social Value, Diane Crowe, summarised the discussed topic with this tip for organisations; “Increase recycling and look for ways to use our scarce resources responsibly. Real engagement, involvement and regular communication can help to achieve this for any business.”
Reconomy work alongside OCS as their waste management partner and have supported them with environmental campaigns such as Think Plastic which saw OCS commit to removing single use plastics from their business.

Those that missed the webinar are still able to listen into what proved to be a fascinating and informative debate by downloading the full version here:

https://wetransfer.com/downloads/ddf770937e350df2a0661993598d68332019091...