Business Value

Sustainability is at the heart of our business strategy, driving everything we do.

Latest business successes

Leading with purpose is at the core of our processes. We operate with integrity, upholding service quality, customer experience, and ethical governance, while stewarding resources at local, national, and global levels. Here are our latest business successes from 2024: 

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74.5%

of supplier spend allocated to local and/or small and medium-sized enterprises (SMEs) suppliers

Gear with checkmark icon representing 891 suppliers assessed across 2,067 supplier site visits.

891

suppliers assessed during 2,067 supplier site visits

Identification badge icon representing 14,285 customer site visits completed.

14,285

customer site visits

Download the 2024 report

Technology and data driving circularity

At Reconomy, we believe circularity isn’t just the right thing to do, it’s good business. We are investing over £30 million between 2023 and 2026 to digitise our operations, streamline global platforms, and unlock efficiencies that directly benefit our customers. Our approach enables brands to reduce waste, meet regulatory demands, and build more resilient, future-fit operations, without compromising on performance or profit.

Driving efficiency through digitisation

From intelligent workflow automation to data-led insights, our investment in digital transformation supports every Reconomy service loop:

  • In 2024, we launched global platforms to consolidate systems and simplify service delivery.
  • Our AI and ML capabilities power faster, more accurate service, reducing manual tasks and improving customer outcomes.
  • RecoTek, our tech innovation hub, scaled to 120+ engineers, delivering high-impact digital products like Vector APIs, EcoVend, and AI-powered portals.
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AI-ready, future-focused

We’re building global products that are ‘AI-ready’, so we can continually improve how we work and how you benefit.

  • Integrating AI bots to cut service response times.
  • ML algorithms are refining how packaging data is grouped.
  • Generative AI is being used across back-office functions to boost productivity.

All AI adoption is compliant with stringent security and legal standards, giving you peace of mind with every click, scan, or sync.

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RecoTek: Our innovation engine

RecoTek, our technology and product engineering hub in Bucharest, Romania, is a key driver of business value.

Since launching in 2023, RecoTek has:

  • Integrating our online returns product with our Re-use Loop, now used by major global retainers and e-commerce provider, Shopify
  • Released new APIs for our Vector warehouse management platform
  • Launched a verification app as part of our portfolio to support retailers in implementing DRSs
  • Supported operations of one of Germany’s leading DRSs, providing the core technology platform that manages the logistics value chain.
  • Driven global enhancements to our Finance and CRM platforms

With over 120 employees and an expanding footprint, RecoTek is the nucleus of our product innovation, enabling us to scale rapidly and reduce outsourcing dependencies.

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Data that powers circular compliance

Through our Comply Loop, we’re helping customers prepare for evolving regulations like EPR. In 2024, we launched ComplyData, a next-gen data platform built on scalable cloud tech.

Launching globally in 2025, this solution will consolidate multiple platforms, automate compliance logic, and provide a unified source of truth for EPR tracking, ensuring readiness, wherever you operate.

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Join us

Business value at Reconomy is more than policy; it’s a culture of action. We’re building a future where everyone can contribute, belong, and thrive. Together, we create a workplace and a world where value is shared, circular, and sustainable.

Discuss a partnership

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